Behind the Roll: The Story of Our ‘Who Cares?’ Campaign Launch, Save Costs and Fundraise Through Everyday Purchases
Welcome to 2025! As we embark on this new year, we’re excited to share the launch of our ‘Who Cares?’ Campaign, a bold initiative that transforms everyday decisions into extraordinary impact. At Locaerise, we believe in the power of small choices, where schools save costs and fundraise Through Everyday purchases and this campaign is designed to empower schools to lead the way in supporting sustainability, community growth, and educational excellence.
The Power of Everyday Essentials
Did you know that the average school uses over 8,000 rolls of toilet paper each year? What if those rolls didn’t just serve classrooms but also helped:
- Create local jobs: Each local purchase supports small businesses, ensuring your money stays within your community.
- Reduce emissions: Choosing local products can cut transportation-related CO2 emissions by up to 50%.
- Build stronger communities: Local vendors reinvest in your area, creating a cycle of growth and opportunity.
It’s not just about toilet paper—it’s about making every purchase count.
Why It Matters: The Ripple Effect
Our ‘Who Cares?’ Campaign isn’t just about products; it’s about changing mindsets. By adding just one local or sustainable product to your checkout, schools can:
- Save emissions equivalent to planting 10 trees annually.
- Support local vendors like Eddie, who now has a stable job thanks to schools choosing his eco-friendly products.Raise funds: Schools can round up purchases to contribute to vital fundraising efforts.
The Numbers Speak for Themselves
In 2024, schools across the UK collectively spent over £3 billion on consumables. Yet, less than 20% of these purchases supported local vendors. If every school shifted just 10% of their spending to local suppliers, the potential impact could include:
- £300 million reinvested in local economies.
- Tens of thousands of jobs created.
- Millions of kilograms of CO2 saved.
This year, our goal is to flip that script.
What Makes ‘Who Cares?’ Different?
Locaerise’s unique model combines convenience, sustainability, and impact:
- Sustainable Choices at Checkout: Schools are encouraged to add at least one local or eco-friendly item to their cart.
- Fundraising Made Easy: Round-off contributions at checkout turn every transaction into a fundraising opportunity.
- Transparency and Trust: Our platform tracks the impact of every purchase, so you can see the jobs created and CO2 saved in real-time.
A Story That Inspires
Take Eddie, one of our local vendors. Eddie’s family-run business produces eco-friendly toilet rolls right here in the UK. Thanks to schools opting for his products, and finding out they can save costs and fundraise through everyday purchases, Eddie has not only grown his business but also hired two new team members. For Eddie, every school that chooses local isn’t just a customer—it’s a partner in building a better future.
Join the Movement
The ‘Who Cares?’ Campaign is a call to action. It’s about schools, vendors, and communities coming together to prove that small changes can create big impacts.
- Follow the journey: Subscribe to our blog for updates, stories, and tips.
- Shop local: Explore our eco-friendly collections and make a difference today.
- Share your story: Tell us how your school is making an impact using #WhoCares.
Together, we can redefine procurement and create a legacy of sustainability, community support, and educational excellence. Because at the end of the day, who cares? We do. Do you?
Round off your purchases and support school fundraising—Get Started.
